Hi, I'm Natalie Oldroyd, multidisciplinary creative and full-stack developer.

I've worn a lot of hats—founder, developer, marketer, product nerd. I started by building an eco-friendly activewear brand that used original artwork as the centerpiece of every design. From sourcing fabric to running our in-house production studio, I got a front-row seat to what it takes to scale something from scratch. These days, I'm writing code and solving problems at Shopify (and previously Expedia), helping teams build better tools and user experiences. My background blends real estate, economics, and full-stack engineering—so I like thinking in systems and building with purpose. Always learning, always creating. When I’m not deep in code, I’m probably working in Photshop or Illustrator, or out hiking with my dog.