About

Hi, I'm Natalie — a multidisciplinary creative and full-stack developer.

I've worn a lot of hats: founder, developer, marketer, product nerd. I started by building an eco-friendly activewear brand that used original artwork as the centrepiece of every design. From sourcing fabric to running our in-house production studio, I got a front-row seat to what it takes to scale something from scratch.

Since then I've been writing code and solving problems at Shopify and Expedia, helping teams build better tools and user experiences. My background blends real estate, economics and full-stack engineering, so I like thinking in systems and building with purpose.

When I'm not deep in code, I'm probably in Photoshop or Illustrator, or out hiking with my dog.